Brands

Founded in the US with a revolutionary vision to create a shoe that allows the foot to move naturally and freely, Altra Running has quickly risen to prominence in the running world.

The founders of Altra use their passion for running to address common issues runners face with traditional footwear, such as cramped toes and restrictive designs. Initial innovative, disruptive thinking involved toasting a pair of shoes to remove the heel and balance it out. This has led to Altra’s unique selling propositions in their signature Footshape™ toe box and ZeroDrop™ platform.

The FootShape™ design allows the toes to relax and spread out naturally, providing increased stability and a more powerful push-off. The ZeroDrop™ platform places the heel and forefoot at the same distance from the ground (0mm drop), promoting a more natural, low-impact running style.

Founded on the belief that the performance of a runner’s feet should never be compromised, Balega has become synonymous with comfort, durability and innovation in the world of running socks.

The brand that was founded in South Africa is committed to crafting high-performance socks through quality materials and advanced knitting techniques to create the perfect blend of cushioning, moisture-wicking and breathability. Their Deep Heel Pocket and seamless toe design help prevent blisters and chafing, allowing runners to focus without distraction. The Drynamix moisture management technology keeps feet dry and cool to reduce the risk of friction and hot spots.

Founded in the US with a simple yet transformative idea, Body Glide has become an essential accessory for athletes seeking to prevent skin irritation during physical activity.

Body Glide’s innovative anti-chafe balms and sticks are created from plant-based ingredients and form a protective barrier on the skin to reduce friction and prevent chafing, blisters and raw skin. The products are non-greasy, hypoallergenic and sweat resistant to empower athletes to perform at their best without distraction or discomfort.

Founded over a century ago, Brooks has established itself as a market leader in the running industry by constructing every piece of gear with one goal in mind: to make sure each run is better than the last.

Born in Philadelphia from a passion for running, Brooks are committed to creating product that enhances the running experience by empowering athletes to run longer, faster and happier. They recognise running is a limitless source of positive energy and has the potential to change lives.

Brooks’ unwavering focus on the runner’s needs and dedication to biomechanical research result in them continually pushing the boundaries of design and technology to develop shoes that offer optimal support, cushioning and performance. From DNA Loft delivering adaptive cushioning and responsiveness to GuideRails® adding support to keep excess movement in check, Brooks shoes will allow you to run happy.

Founded in the UK with a mission to provide athletes with a convenient, portable and effective energy boost, Caffeine Bullet produce caffeine-infused chews to enhance performance, focus and endurance.

The brand develops efficient solutions in the form of chews as the caffeine is absorbed directly into the bloodstream through the cheeks. Prioritising natural ingredients, scientific research and responsible manufacturing practices ensures high safety standards and a precise caffeine dosage to avoid jitters and crashes while enhancing effectiveness and performance.

Founded on the premise of utilising compression technology to enhance athletic performance, Compressport develop innovative, high-quality compression garments and accessories that optimise recovery, reduce muscle fatigue and improve overall performance.

The Swiss brand’s cutting-edge compression technology and meticulous attention to detail combined with advanced materials results in products with superior moisture-wicking properties, breathability and comfort to ensure maximum performance during workouts and races.

Founded in Sweden with a passion for endurance sports, Craft are committed to innovation, quality and functionality by creating garments that enhance performance in all weather conditions.

The founder spent years testing and creating the perfect baselayer. That spirit lives on as Craft continue to design, develop and manufacture cutting-edge apparel and accessories to provide optimal comfort, moisture management and temperature regulation to help you perform at your peak.

Founded with a mission to revolutionalise the way athletes experience comfort and performance, Currex has become a lead innovator in the world of insoles.

Rooted in the German founder’s own injury frustrations, he used his biomechanics background and sourced advanced technologies to create high-quality insoles that offer superior cushioning, stability and support. Currex insoles adapt to individual needs by optimising alignment, reducing fatigue and helping prevent injuries.

Founded in Vermont with a commitment to quality, durability and performance, Darn Tough produce premium socks that support active lifestyles.

Confidence in their products is demonstrated by their unconditional lifetime guarantee which can be traced back through their roots to a family-owned mill with a long-standing tradition of crafting high-quality socks. Combining fine-gauge merino wool and other high-performance fibres with a meticulous attention to detail and craftsmanship results in socks that offer exceptional comfort, moisture-wicking properties and longevity.

Founded by a desire to create sports gloves that not only delivered top-notch performance but also seamlessly integrated mobile phone technology, eGlove produce gloves that fuse functionality and technology.

The British brand are committed to excellence and their relentless pursuit of blending high-performance with mobile convenience has made them an industry leader. Their passion drives them on to continue pushing boundaries and redefining the possibilities of sports gloves to create truly memorable sporting experiences.

Founded in the UK for those who run for a good time, Everyday Running Co produce highly functional accessories based on their own experiences and passion for the sport.

The product is made by runners for runners and brought to life through fun and colourfully designed accessories that will never let you down. Everyday Running Co aims to make you look great and feel unstoppable whether you are tackling a marathon or attempting your first 5k.

Founded with a focus on practicality and convenience, Fit Pocket specialise in innovative arm and wrist storage solutions designed specifically for runners.

The British brand recognises the need for easy-access storage options that allow athletes to carry essential items without compromising their performance or comfort. Fit Pocket products are crafted from lightweight, breathable materials with an ergonomic design to ensure a secure fit, minimise bounce during movement and provide ample storage space.

Founded on the premise of developing unique solutions to address the specific needs of runners, Gato Sports offer a range of accessories that combine functionality and durability with the runner’s comfort and convenience in mind.

The Dutch brand focuses on user-centric design to continually refine and incorporate the latest advancements in technology and functionality to ensure optimal performance and reliability, whether you’re running in the dark, hitting the trails or tackling a marathon.

Founded in the US on the belief that running should be fun, irreverent and accessible to all, Goodr offer a range of affordable, stylish and functional sunglasses designed to suit your personality and performance needs.

Goodr’s quirky nature is demonstrated through their bold colours and playful names but despite their budget-friendly prices they do not compromise on quality or durability. The polarised lenses, superior UV400 protection and added features like no-slip grips; ensure you can focus on your run without worrying about your eyewear.

Founded with a vision to merge performance with sustainability, Hylo Athletics are committed to offering runners a responsible choice that doesn’t compromise on quality or style.

The British brand utilise recycled materials and innovative fabric technologies that minimise environmental impact but still delivers comfort, durability and optimal performance. A dedication to transparency and ethical manufacturing ensures every Hylo Athletics product purchased supports a more sustainable future.

Founded in Finland in 1916, Karhu has a rich heritage rooted in over a century of craftsmanship, innovation and a deep love for running.

The brand is able to blend tradition and innovation through honouring its history while pushing the boundaries of design and technology. Karhu translates to “bear” in Finnish which symbolises the brand’s strength, resilience and enduring commitment to quality and performance.

Karhu established themselves as a trusted brand and pioneer in the running industry through groundbreaking innovations like the air-cushioned midsole and “bear claw” outsole. More recent signature features include the Fulcrum technology and Synchron lacing system which are engineered to enhance natural movement and promote a more efficient, enjoyable running experience.

Founded to solve the founder’s issue of his shoelaces coming untied during races, Lock Laces manufacture non-slip adjustable elastic laces that keep shoelaces secure all day.

The American brand uses easy-to-install lock devices and cord clips to ensure a secure fit that is comfortable, supportive and turns any shoe in a slip-on. Their laces provide physical advantages including reducing pressure to increase blood flow in the foot.

Founded in America in 1981, Merrell exists to share the simple power of being outside through their thoughtfully designed, rigorously tested footwear and apparel that delivers on performance, versatility and durability.

A focus on merging performance, style and comfort allows Merrell to empower everyone to confidently explore the outdoors. Their initiatives, such as “Trail for Everyone”, exist to provide more equity and inclusion within outdoor sports.

Merrell has an unwavering commitment to sustainability and community. By prioritising eco-friendly materials, ethical manufacturing practices and initiatives that promote environmental stewardship, Merrell demonstrates their passion to the outdoors.

Founded in Japan in 1906, Mizuno’s long-standing history in craftsmanship, innovation and passion for sport has made them renowned for high-quality and excellence.

Their unwavering commitment to delivering exceptional comfort, stability and performance stems from the their brand name which translates to “water field” and reflects the founder’s vision of creating product that flows with the body and adapts to the needs of the athlete.

Mizuno offer a range of options tailored to meet the unique preferences of runners through designing their products with advanced technologies, such as Wave Plate and DynamotionFit, to provide the optimal blend of support, responsiveness and durability for runners of all levels.

Founded with a passion to empower individuals to move freely and live actively in a sustainable way, MoveWell is committed to creating sustainable mobility and recovery tools to enhance performance, reduce pain and promote overall wellbeing.

The British brand is dedicated to quality, functionality and user-friendly design in their products crafted with precision, care and sustainability in mind. Each product stems from MoveWell’s deep rooted philosophy that movement is fundamental to human health and happiness, so you can be sure the tools will help you move better, feel better and live better.

Founded in 1906 in Boston, New Balance has established itself as a global leader in the running industry with a commitment to quality, innovation and performance-driven design.

The brand supports runners of all levels and abilities by focusing on fit, function and performance. Through combining their precision and expertise with timeless design, New Balance’s advanced technologies like Fresh Foam and FuelCell deliver exceptional comfort, responsiveness and durability.

Founded in Bristol with a vision to inspire and empower female athletes to perform at their best in product that is sustainably made, OSO Sportswear is committed to creating high-quality, performance-driven apparel that enhances comfort, style and functionality.

The brand designs product with an attention to detail that meets the demands of active lifestyles while prioritising eco-friendly materials and ethical manufacturing practices to ensure each product meets high-performance standards but also aligns with responsible and mindful consumption. A tree is planted for every item purchased to reflect the brand ethos that small changes have big impacts.

Founded by a desire to create nutritional products that taste great and deliver what athletes need, OTE Sports support active individuals in achieving their performance goals.

The British brand develops products with quality ingredients and innovative formulations to ensure optimal performance, taste and digestibility. OTE Sports meticulously formulate and refine their comprehensive range of gels, bars and drinks to provide the essential nutrients needed to fuel workouts, enhance endurance and support recovery.

Founded to redefine safety and reflectivity when exercising in low light conditions, Safety Skin develop products that can be applied directly onto the skin.

Their flagship product, Reflective Skin Spread, eliminates the bouncing, chafing, restriction and wind drag caused by more traditional reflectivity accessories. This leads to unmatched comfort, fashion and performance in reflectivity.

Founded in 1898 in Pennsylvania, Saucony has a rich history rooted in a passion for running and a commitment to innovation.

The brand’s name is derived from the Saucony Creek which runs near the former factory and symbolises the company’s deep connection to its roots which included introducing the world’s first technical running shoe in 1968.

Saucony has remained true to its core values of integrity, authenticity and innovation, continually offering a variety of products tailored to meet the diverse needs and preferences of runners. Their relentless pursuit of excellence has made Saucony renowned for high-performance and advanced technologies, such as PWRRUN cushioning and FORMFIT, that provide exceptional comfort, responsiveness and support.

Founded in 1933 to redefine outdoor equipment, Silva design and develop high quality sports accessories for your next outdoor adventure.

The Swedish brand continue to innovate and set global standards across sport, adventure and professional use. Silva develop and improve their products on an ongoing basis to ensure you can continue to enjoy and rely on them whatever tomorrow brings.

Founded with a passion for enhancing athletic performance and comfort, Sof Sole provide insoles and footwear products designed to support active lifestyles.

The American brand seeks to alleviate foot fatigue through cushioning technologies and enhance overall comfort with moisture wicking fabrics and anti-microbial treatments that keep feet feeling fresh and cool. A commitment to customer satisfaction means Sof Sole continually develop to meet the evolving needs of athletes.

Founded to address a gap in the UK market, Sport Jock produce high comfort sport bras that provide women with the support they need in their everyday active life.

The brand began by perfecting a high support sports bra for A-C cup sizes and following this success developed an equally comfortable and supportive sports bra for D-F cups. Sport Jock has since become the sports bra of choice for thousands of women and won many well deserved awards.

Founded in the UK in 1977, Superfeet’s mission is to help people live pain-free and experience active lifestyles by developing innovative insoles and footwear products that promote optimal foot health and performance.

The brand’s desire to provide effective, affordable and personalised solutions for foot-related issues combined with their precision, expert craftsmanship and advanced biomechanical technologies, allows them to tailor their products to the evolving needs of their customers. Whether you are seeking performance enhancement or pain relief, Superfeet products provide support, comfort and alignment to help you move more comfortably and freely.

Founded in Britain, with the simple mission of preventing unwanted holes in the toe and heel areas of running shoes, Trainer Armour produce accessories that protect the hard wearing parts of shoes.

The brand’s flagship product, Big Toe Hole Preventer patches, solves a condition known as “hyperextension of the distal phalanx” which 1-in-5 people suffer with. Preventing holes not only makes shoes look better but is also better for your pocket and good for the planet by not having to replace them as often.

Founded in the UK to support every athlete from beginner to elite reach their sporting aspirations, Ultimate Performance produce sport and medical accessories.

The brand creates products based on function and performance to ensure high-quality, durability and reliability. Ultimate Performance are driven by the effort required to reach the pinnacle of each individual’s performance however they define it.

Founded in Britain with an artisanal approach to product development that ensures both effectiveness and delight, Veloforte specialise in handcrafted, whole-food nutrition products.

The brand only use natural ingredients that are free from artificial additives, preservatives and refined sugars to ensure a clean and wholesome source of energy that is easy to digest while still providing sustained performance. Veloforte translates to “strong, robust and full of life” in Italian which encapsulates their commitment to providing nourishing, delicious and effective fuelling solutions.