Founded in the US with a revolutionary vision to create a shoe that allows the foot to move naturally and freely, Altra Running has quickly risen to prominence in the running world.

The founders of Altra use their passion for running to address common issues runners face with traditional footwear, such as cramped toes and restrictive designs. Initial innovative, disruptive thinking involved toasting a pair of shoes to remove the heel and balance it out. This has led to Altra’s unique selling propositions in their signature Footshape™ toe box and ZeroDrop™ platform.

The FootShape™ design allows the toes to relax and spread out naturally, providing increased stability and a more powerful push-off. The ZeroDrop™ platform places the heel and forefoot at the same distance from the ground (0mm drop), promoting a more natural, low-impact running style.