Founded in Britain, with the simple mission of preventing unwanted holes in the toe and heel areas of running shoes, Trainer Armour produce accessories that protect the hard wearing parts of shoes.

The brand’s flagship product, Big Toe Hole Preventer patches, solves a condition known as “hyperextension of the distal phalanx” which 1-in-5 people suffer with. Preventing holes not only makes shoes look better but is also better for your pocket and good for the planet by not having to replace them as often.