What moves us

We believe running has the power to significantly impact people’s lives in a positive way. Consequently, we will always act and behave in a way that is right for the sport.

Our Core Beliefs and Values:

Authentic

We are true to our principles, acting with integrity and respect for running in whatever form.

Engaged

We are connected to the moments that matter, always tuned in to our customers’ hearts and minds.

Simplicity

We are inclusive, diverse, straightforward and honest.

Inspirational

We have the confidence, curiosity and belief to push for new, different and unique.

Pride

We strive to act in a sustainable, fair and equitable way day in, day out that we can be proud of.