Founded to improve endurance race times by designing a shoe to go downhill faster, Hoka inadvertently reinvented the running shoe through their “always-on” mindset for innovation and thinking outside the box.

The French founders strive to provide a smooth, soft and efficient ride through enhanced cushioning and a meticulously-engineered midsole that feels unlike any other. The result is bold and unexpected new solutions for athletes of all types in products that inspire people to move and find joy in movement.