On Wednesday the 5th February we welcomed Southville Running Club and the University of Bristol Orienteering Club to our shop for an Altra demo run to test the FWD VIA and Experience Flow around the streets of Bristol!
A big thank you to Connor from Altra for bringing down so many shoes for us to test on our Altra Demo Run! Everyone who wanted to test the shoes got a pair and enjoyed the experience.
Altra was founded in the US with a revolutionary vision to create a shoe that allows the foot to move naturally and freely. The brand has quickly risen to prominence in the running world. The founders use their passion for running to address common issues runners face with traditional footwear, such as cramped toes and restrictive designs. Initial innovative, disruptive thinking involved toasting a pair of shoes to remove the heel and balance it out. This has led to Altra’s unique selling propositions in their signature Footshape™ toe box and ZeroDrop™ platform.
There were two shoes on offer for us to test on Wednesday evening: the FWD VIA and the Experience Flow.
The FWD VIA delivers high cushion and comfort that encourages a smooth stride for miles. The all-new Altra EGO™ FLO supercritical-midsole foam is infused with nitrogen to deliver a soft, responsive and max-cushioned ride. A low 4mm drop combines with the rocker shape geometry allows for an efficient toe-off and provides a smooth, quick roll through stride. Altra’s Innerflex™ technology uses grid-like cuts in the midsole to increase flexibility and reduce weight. The engineered spacer mesh upper allows greater breathability but also provides a sleeker design for a contemporary and adaptable style. Add in Altra’s signature FootShape™ fit for a roomy toe box and secure midfoot to facilitate natural movement and experience the flow. Step into the Altra FWD VIA and feel like you’re on cruise control for miles. Take it to the max!
The Experience Flow delivers lightweight and responsive cushion that encourages an effortless feel. The compression-moulded midsole foam and low 4mm drop complements the rocker shape geometry to allow for a efficient toe-off and smooth, quick roll through stride. An updated two-colour engineered mesh upper not only allows greater breathability but also provides a sleeker design for a contemporary and adaptable style. Add in Altra’s signature FootShape™ fit for a roomy toe box and secure midfoot to facilitate natural movement and experience the flow. Step into the Altra Experience Flow and enjoy a smooth, effortless and efficient ride.
Come in-store today to learn more about this unique brand and test out the Altra FWD VIA and Altra Experience Flow!
