Founded to make sports nutrition products that are easier to consume and less likely to cause stomach issues during high-intensity exercise, Maurten is a sports fuel company for endurance sports based on natural ingredients for energy, hydration and recovery.

The Swedish brand is know for its patented Hydrogel Technology which encapsulates carbohydrates into a gel structure for easier digestion and high energy intake during exercise. By combining scientific research with real-world feedback from collaboration with universities and elite athletes, including world record holders, Maurten has rapidly gained a strong reputation for quality and reliability making them the nutrition brand of choice for many athletes.