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Founded in Italy in 1948, Diadora has a rich sporting heritage built on Italian craftsmanship, innovation and a passion for performance. Beginning as a small workshop producing handmade mountain boots, the brand moved into sports footwear and went on to become an internationally recognised name in running and sport.
Diadora combines its Italian heritage and decades of sporting experience with modern technology to create running shoes focused on comfort, performance and quality. During the 1980s, the brand established its own research centre, bringing together footwear technicians, bioengineering experts and specialist doctors to develop and improve its sports footwear.
Today, Diadora continues to push its running range forward with technologies such as ANIMA and ANIMA N2, developed to provide lightweight cushioning and a responsive feel underfoot. It’s this combination of distinctive Italian design, more than 75 years of sporting history and modern running innovation that makes Diadora an exciting alternative for runners looking for something a little different.
