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Founded in 1985, TYR built its reputation by creating high-performance swimwear and equipment for elite athletes before expanding into triathlon, fitness and, more recently, running. Named after the Norse god of warriors, the brand embodies courage, determination and a relentless pursuit of performance.
TYR brings its athlete-first philosophy to running by combining extensive research, biomechanical testing and premium materials to create shoes that deliver a smooth, efficient and responsive ride. Rather than chasing trends, the brand focuses on engineering products that help runners maximise comfort, stability and speed.
Having established itself as a trusted name in endurance sport, TYR has quickly made its mark in the running world with innovative technologies such as its ultra-responsive PEBA-based foams and lightweight platforms, developed in collaboration with elite athletes. The result is a range of performance-focused footwear designed to help runners of all abilities train harder, race faster and enjoy every mile.
