Kinisi Run Hub are very excited to announce that we have started working with Purendure!

Founded by wife-duo, Purendure was created to address a significant gap in the sports nutrition market. Laura and Hayley combine “PURE” ingredients with “ENDURANCE” sports to create a natural, fruity and clean alternative to traditional energy gels.

Traditional energy gels contain at least 12 ingredients, around 10 of which are additives, and many contain artificial flavours and colours. Purendure delivers 100% natural energy through real, wholesome fruit and contains just 4 ingredients to provide fast and sustained energy to fuel your body!

The gels contain around 22-25g of carbohydrates along with naturally occurring vitamins, minerals and a touch of salt to replenish lost electrolytes during exercise. They are easily digestible and have a delicious fruit flavour, free from chemicals and allergens as well as being vegan-friendly. It is just pure natural fruit power!

You can consume the gels both before and during exercise and the easy open screw-on lid means the whole gel doesn’t have to be consumed in one go. The mixture is easy on the stomach and tastes great on it’s own or even during a meal for example over your porridge for breakfast!

This British-based start-up is changing the sports endurance market and we are incredibly excited to be working with them!